The six big preparations for the new APP line

took the mobile Internet boom, many enterprises began to carry out a variety of mobile marketing activities, including the APP marketing, with its unique advantages in many ways of marketing talent shows itself, become a magic weapon for rapid rise of brand building, the small and medium-sized enterprise, enterprise deeply loved, but there are still many enterprises due to the just released app by improper operation strategy, causing it to be shuffling out in the mobile application of the tide, so just for the start-up of the app how to operate, what are the operating strategy, this issue, six suggestions are given the following small series.

1, accurate positioning,

this is a topic that is a commonplace talk of an old scholar, whether app or site should do the positioning in the early stage, but there are still a lot of product designers to ignore this problem, to know the location of new product is as precise as possible, what function to meet the needs of what what scene households, this operation for enterprise products the late great help. Such as: video class mother community, can be defined to provide their own service is the use of video to guide the way to treasure the mother let the baby eat healthier "theme of the statement is simple, clear, not only illustrates the products in the promotion of the selling point, also target user attributes clear product.

2, low-key work,

mall like a battlefield, a little inattentive is likely to die, there are many veteran operations on the Internet, their operating experience is very rich, like the Internet in a lot of good products, when you see them everywhere brush financing information, estimated home before the half have been melting money, they are basically they will only up to (or even already melt into the next round) money, only made public this round of financing. In short, the IT ring keeps a low profile, and a high profile will expose your product prematurely to the product manager’s radar, attracting too many competitors to join and increase competitiveness.

3, easy to operate,

for a professional specialist to know, APP application function is not the more the better, not the more complex the better, but more simple, more easy to operate better, because each day time is limited, however, is still very much in the Internet app development often reference station the application of the market more excellent app, the app content of many, many activities, many functions, integral system users are like, then some will go to the founder of the tragedy is asked his team to do a lot of columns and functions, and the final results not only delay the app application of the on-line time, still do not have access to the user love.

4, clear operational objectives

target will have power, operating according to the different stages of the development of different targets, which is more conducive to the normal operation, is conducive to better define the purpose of each stage, and then combined with the corresponding index, put forward different assumptions on the operational direction. Such as: just app application, just on line, >

The 8868 quarter still how do we become a monthly tour of tens of millions of hand travel trading pl


, he’s the youngest generation of entrepreneurs on the mobile internet. In 2012, he left the business from the UC game center business leader, from Beijing to Guangzhou alone, the creation of the 8868 hand travel trading platform ( In the recently concluded dark horse race TMT industry finals, he with a clear and mature business model and Baidu vice president Zhang Dongchen won the "best mentoring title."". In the mobile game rapid development of the tide, he through the original CBC embedded trading model, in just 1 and a half years, will be 8868 to create, monthly trading water million hand travel trading platform. He is the 8868 hand travel trading platform ( founder and CEO season. Recently, the dark horse will TMT branch, WeChat large group invited to season to share.

share content below:

, we have only two founders team. I was UC nine travel platform business leader, as a core member, to participate in the overall development process of UC, but also in the platform, game products and the overall operation has done some accumulation. Our CTO Li Yang has 10 years of Internet development experience, leading the development of nine clients and applications vertical search platform. At present, the team has developed to about 70 people, of course, in order to provide 7*24 hours of intermediary services, our customer service accounted for about 25 people. It is worth mentioning that, we also made a breakdown of customer service, including complaints, advice, sales, customer service, delivery staff in three directions, which is a special form of travel agents in the decision.

I chose to start my own business from UC, based on my consideration of my personal life and my consideration of market opportunities. I am not a complacent person, love new things, so when they are young, entrepreneurs choose to challenge themselves. Moreover, the attraction of hand travel market is also huge for me. From the PC end of the tour market, in 2013, the country’s largest end of the tour trading platform 5173 annual turnover of more than 10 billion of the water, its water accounted for 1/5 of the 2013 end of the tour’s top 53 billion of revenue. This proves that offline transactions are one of the core requirements of users. At present Mobile Games certainly not up to the end of the tour, but in combination, Mobile Games users of the game more time, more simple way to buy (direct mobile phone whenever and wherever possible the purchase and payment of universal value and equipment) money is far lower than the PC end of the tour. Therefore, the development potential behind this market is very huge. It also made me choose to join the entrepreneurial tide in this area.

The biggest advantage of the two tier

transaction is that it is cheaper than the official direct purchase, which can attract people to buy, otherwise the user will recharge the game directly. However, this is precisely a tour of the immature performance. Looking at the end of the tour, the end of the tour trading market transactions are mainly non binding equipment and game output currency, recharge money can not be traded. This kind of deal actually has a big boost to the game

Promotion of online stores, publishing information learned

more and more people now in the online shop, whether you are using an independent shopping system program with B2C or pat in the mall, such as Taobao, Baidu, the establishment of C2C network auction platform on network shop needs a good means of promotion, can increase the browsing rate of shops. The store’s browsing rate is similar to the daily flow of traditional stores. Is not afraid of deep alley, that is the past, don’t wait to know this, now the rabbit also learn tree than three, will not take the initiative to Huangbuzelu that a tree hit you guarding. The physical store’s flow is not big, the network shop’s browsing quantity is not big, this is decided by your transaction order transformation.

releases information, promotes its own shop, has pays, the commercial promotion and the free promotion two ways. Paid advertising is not discussed in this article and is not discussed. How can we promote our store free of charge on the Internet? We also need to learn the modern rabbit, and don’t cling to a tree. There should be a variety of channels, various ways to promote their own shops, such as forums, business information sites, and other ways, etc.. If you want to go fishing, of course you have to spread bait. Others also sprinkle bait can harvest, and you don’t seem to have less than others and bait, why harvest is always less than the others? How to effectively release information, should pay attention to the way, which is the focus of this paper.

often sees some useless information releases on forums or on some information websites, such as "welcome to my store" and then "URL". Even URLs don’t have hyperlinks. I really don’t know the release of information is how people think? Think these information has spreading function? If issued a valid information, first released information, you must have a preceding, the aforesaid is to sell their own products to do a simple description, in order to let visitors in understand, followed by a detailed description of the information content is a shop selling what, why would you need this product, I provide what kind of services, how to conveniently contact me. For example, one example of selling online baby products in Qingdao is

Information Title: 08 new koala bear, warm baby warm sticker, super low price + Gift

note: the title to see people understand that this is a warm baby selling information, and there are gifts both hands Oh, really very attractive, I see

information aforementioned:

cold winter, do you want your lover to be beautiful in winter without


you want to let the children go to school in the winter cold is no longer the dripping water freezes?

in Snow gleams white. season, parents are afraid of cold, warmth table you want to love


love yourself in winter, please use warm baby!!


in winter, send lovers, send warmth, expression meaning, table concern, please send warm baby!!!


in winter, send parents, send the elderly, table love, please send warm Bao

Why does website sale do not like to use Baidu statistic

Internet is not strange, and many enterprises and friends began to enter the Internet marketing website from their products, buy domain name, buy space, step by step over, also is in the website but there are so many friends made a website in the Internet marketing way is lost, not earn money and constantly harassing phone calls every day, whether you need to make the promotion of greetings. Today, rattan design for everyone to write a new topic, perhaps it is so long has not been everyone understand the secret, why do website marketing good people do not like to use Baidu statistics, why


some friends very puzzled, obviously my promotion is basically by this giant Baidu, and 360 other search engines is my website to get a small flow, why today is here to say a lot of rattan design website marketing do good people do not love with Baidu statistics? In fact, these friends may not clear Baidu why is the statistics exist, why service.

of course, here is not to say that no rattan design allows users to use Baidu statistics, but you should know the running time of the site, to complete the construction site, experience status and data capture in the testing stage can use Baidu statistics to analyze their site rate, if all good can no longer to use Baidu statistics. Just an ordinary webmaster statistics function can, although the data is not very detailed statistics to Baidu very accurate, but as long as you can get the user visits, time period, keywords, import rate. So why not recommended for a long time to use Baidu statistics? Because Baidu itself is through the code "spider" to analyze the amount of code paths and rules and visit your site than the moment, if you are using other Baidu webmaster tools, access to data is fuzzy, fuzzy ratio for new sites is the best display form. Baidu will take the initiative to data mining and differences of your sexual content, but if the moment your site has been Baidu statistics for every minute, then he can detailed statistics to the actual data of your site and user experience situation, which leads to the ranking drop right. There is one point, Baidu statistics is a tool for the promotion of Baidu, you will use Baidu statistics Baidu will know that you are care about the data and rankings, so Baidu customer service can be very effective to call you to ask whether you need to do Baidu promotion and other services.

why ordinary webmaster tools can be? Because when we do Internet marketing in fact we have more time to do is the user experience, we just have the value on the content and information issued by the user is, whether is worth paying attention to it, so as to adjust its. If the user experience isn’t good enough, you’ll need to think about whether the content is good enough, or because of a framework or a web page or browsing problem.

so in the end there is an old saying, Baidu statistics when Baidu promotion is indeed a very precise website data analysis tools, but for a marketing website, do you want to apply for a long time, still need to.

To improve website effectiveness, 17 problems need to be solved action call element

Beijing time on April 19th news, according to foreign media reports, your website is your "facade"". If you have a physical storefront, you’re sure to worry about how to put it in the window. You should also spend the same amount of time in virtual stores. Websites need to attract customers and make them repeat customers.

opens your web site and pretends to be a new potential client and asks yourself the following questions. It’s best to find people who have never seen your site before, and ask them to answer these questions:

1., where do you look first?

Visitors to

sites usually only last a few seconds. This means that your site must hook them in a few seconds. Make sure that the first thing they see / notice is interesting enough to gain more time for you.

2., you’ll soon find out what this site is for,


you have to communicate your message in a limited amount of time. If there are too many distractions on the site, visitors may not know what you’re selling.


3. important information on the front page,


most visitors want to know the details without too much effort. If they need to scroll down to find the point, it is possible to leave your site early. Please ensure that your unique sales proposition (Unique, Selling, Proposition) is clearly defined. A unique sales proposition is a message in a sentence or in several words that explains why people should buy things from you. Please highlight this information on your website. (Note: above, the, fold, "front page" or "one screen" is part of the web page. You can see it first in the browser window when the page is loaded, without scrolling down the scroll bar.


4. can you easily find out what the benefits of this product / service are?

visitors want to know as much about the benefits of your product or service. The function of the website is important, but the most important thing visitors can take away is a feeling they feel that this product or service will have an impact on their lives and make their life better.

Is there a clear element of action on the

5. site,


if customers like your products and services, it’s important for them to act quickly. There should be a prominent and clear action call element on the site. It can be "buy immediately", which can be "take a free trial" or "see more."". Make sure you don’t use too much action summoning elements to make customers feel overwhelmed. Choose one or two of the most important ones and put them where they are easy to see.

6. color and image beautiful?

Teach you how to play public praise, open the market with brands

enterprise development and expansion, and ultimately user word-of-mouth baptism. Especially those newly started enterprises are developing vigorously, and they hope to gain the advantage of market competition through brand publicity. However, this problem often arises, spent a lot of money, but not the brand you want, advertising, promotional or selling products also, is not very good, it really is a brand of a problem? Actually, I where the founder International Software Co., Ltd., brand needless to say, the "founder" brand. But we are Faye did not like those other founder software products sell business, which is why


my personal view is that the reputation of the product has not been done yet. Simply speaking, it is better to do a good job of making a brand than to do good word of mouth. Really let me think of that sentence, "not every company can be like millet like fun, reputation and brand marketing."". Well, how do we like this company,

?Where is the

brand positioning,


even though the millet phone mentioned earlier, its attributes are limited, it is impossible to ensure that everyone likes it. Therefore, the product must be accurate positioning, find a good user base. Founder Faye founded in the beginning, the market will be locked in those companies engaged in software development and software development in the R & D personnel, some experts is a software development platform. Brand positioning in the IT software industry. Through a lot of online and offline promotion, and gradually established the "leading domestic process management software brand" positioning.

What is the connotation of


?The connotation of

brand is not to let you advertise everywhere, but let everyone know you this brand is how it is, what to do, like said founder, we will not consciously think of computer and securities. And we want to do is just mention the founder Feihong, will think of software development time and save money, will be able to think of the concept of industry alliance. Through the collaboration with many schools, product launches, product images appear on the company’s official website, the company’s official website, micro-blog, and some other pages.

How should the

brand be delivered?

we all know that the official website is to let the outside world understand your important channel, in fact, the official website is also talking about positioning, positioning accuracy is also related to the impact of the brand. Although the official website also has a certain sales function, but we are more willing to do Faye’s website is a window brand display and dissemination. The website founder Feihong will provide a lot of product related updates and download free trial experience for everyone, many more activities and participate in the activities of our products. There are also many professional knowledge materials and our product forum, which brings you a lot of reading and communication.

line activities can be the promotion of brands, but also as an important part of the accumulation of reputation. A lot of offline activity is meant to be able to accumulate this part of the user

Chinese stationmaster should have six big abilities

I really do not long time, Qiazhiyisuan is two years, but always feel so many things that do not consider now, there is saying, personal webmaster has arrived in the winter, then spring comes after winter, how long we the station for the winter, how to laugh for tomorrow? I combine their do stand experience, summed up the following points together, and the vast majority of the new station.

one, keen insight,

before the establishment of a new station, everybody into the detailed investigation, what is popular now, since the popular, what we want to use the word as a starting point, but also should grasp the popular point is not able to last for a time. And many new station, as a non profitable station, after the establishment of the station can not improve interest.


site you have to rely on the flow of money, not how to talk about SEO, it can be said that half of the correct choice of entry point is the starting point of success, the smaller the better, this may we all know, but often are not very good, my new station is an example, I do stand is recipe network (, at the time of selection is to do this but in the recipe, column arrangement to add the article to the surface, cut or large, can actually smaller constraint point, I can do this diet or other corresponding sub sections, it can be targeted, and now face a good grasp of this is to remind the novice should pay attention to the places where.

two, have the learning ability of not suffering hardship and keeping pace with the times.

since the choice of IT this line, then we must have a clear understanding of learning at all times, "learn", and then know inadequate." Only by learning advanced knowledge of this industry can we achieve something. And IT is a changing industry, where time is doomed to be eliminated. Like now stationmaster station, figure wangdage Admin5, Qiu Shida SEO data are very good learning exchanges, the station every day I browse the latest article information, take the experience of others to use their own website, as its own increase more rapidly with


three, enduring endurance,

now the search engine because of too many garbage station harassment, changed the rules of the collection, if we do not have a certain endurance, it’s a pity to give up halfway. Here is Baidu, GG included is no doubt. Do a new half a month included has been very good, in fact, for before we say new sites not included in fact do not worry, new content can be directly submitted to the search engines, but are generally after the submission was included, but not released to my diet,. Filed in March 16th, but 17 is collected, but until April 2nd was released. My is the same

In the tide of e-commerce can also join the clothing store

now we know that in a huge e-commerce market, many of us feel that we can not afford to open a clothing store, the shop will certainly lose money, but is it true? Today we will look at, in the e-commerce environment, how should we run a clothing store.

how to open clothing shop to make money? Do not think that women’s discount stores, cheap clothes, clothing can casually decorate the can, the overall image should be in place, the overall look is the brand store, the door marked advertising clear store sales price, let the people passing by at a glance what the shop sells! The renovation of old should spend money to get the customer’s psychology, are so poor decoration shop is sure to sell cheap goods, good decoration shop is selling expensive goods, to buy cheap goods is in good shops for decoration! Otherwise, why should pay attention to the overall brand image?


Little red book founder how to make products in 90 after explosion red

[Abstract] in Mao Wenchao’s view, the key to attracting users is to move users and meet their core needs.

"our Slogan is’ finding good things abroad.". Little red book hopes to help 85, 90, these represent the next generation of China’s consumer groups, to find the world’s good things."

as a 100% mobile Internet Co, the little red book APP combines the community and electricity supplier features, users can share or find through the community, Korea, Japan, the United States, Europe and the world’s good products. Products through the "Welfare Club" function, to provide users with a good buy electricity supplier channels.

below is the conversation between Mao Wenchao, founder of Zhi Xin and little red book:

how does little red book attract female users, especially in the "post 90s" group? "Red explosion"?

currently 90% of our users are women, 50% of whom are 90. In my opinion, the key to attracting users is to move users and meet their core needs.

simple, enhance the young generation consumption ability Chinese, hoping to find some more, lifestyle and his own life to cognitive commodities, but in the domestic counter category of Goods Co., Taobao and other platforms are more dragons and fishes jumbled together sellers, consumers want to buy a global commodity.

even if shopping abroad, shopping knowledge is relatively scarce. For example, I used to go to the drugstore in Japan, but because cannot read, the language of cosmetic limited understanding of other reasons, even know that there are a lot of good stuff cosmetic shop, but did not do their homework in advance, it will not start.

first meets the needs of people who have been shopping abroad before, to share shopping experiences, or to live abroad and tell them what is worth buying.

we’re also constantly learning ways of thinking about women: "joining the wish list is like buying something", "even if you can’t buy that much, you’re constantly adding a shopping cart."". In the process of continuous learning, we find that girls do a lot of homework in shopping, and the sum and share of shopping knowledge has never been done before.

so I think the right time to provide a right product for a right crowd is the reason why the little red book moved users. The so-called "red explosion", just because at a specific point in time (such as June 6th), we have done a series of market activities, so that more people know us, understand us. In fact, before that, there were already many 90 women using the little red book and silently liked us for a long time.

red book was founded early on how to grab the user, the first batch of users how to come,


has been out of the country, and shopping is an important trip, so you need to do your work before you go

How to build a good website What are the standards for good websites

today, the website construction industry no longer stops building websites for building a website. But really taking into account the actual situation of customers, building a customer really effective and effective website, to achieve an excellent input-output ratio.

so, this paper introduces a new word, which is the website function. The function of the website is the summary of the function that the client can realize to the website. Functions such as: demonstrating the image and strength of an enterprise; enabling customers to understand products, packaging products, customer services, and so forth. Therefore, a good website is able to fully play out the functions that are planned before the construction and according to the customer’s needs.

you may ask the indicators so often talked about before is not good web standards? Such as user friendliness, search engine performance, code optimization, system capacity, design aesthetics and so on. As a matter of fact, when we build a website in detail, we will find that a website can not use all of these standards. So, isn’t it a good site to use a standard site? Obviously, this view is very one-sided.

according to the specific needs of the site, we only used some of the standards. For example, the SONY website uses a large number of Flash, in search engine performance is certainly not the best, but can we say that it is not a good site,


so, the website construction standards is the means and methods used in the construction site, were used when necessary can be, not all good website must be strictly in accordance with these standards.

The real standard of

is whether this website can complete its function, do a website that sees effect.

so how can a website perform its functions and how can it be more effective? We need to discuss this process carefully.


site implements its function and is actually a process of interacting with visitors. First, visitors come to the site for some reason. Then, visitors browse the site or interact with the site. Finally, the visitor left. This process is divided into three parts, the most important is the first and the second link.

the first link is the visitor’s visit. As we all know, the number of visitors to a website is more and better, that is, our independent visitor index. This number can be a hard target for evaluating a website. So we need to upgrade this metric as much as possible to make the site more efficient. How does this figure make up? Visitors can be divided into two groups: Visiting for the first time and visiting again.

source of the first visit = the company’s own promotion + search engine + word of mouth (others spread).

promotes itself: the company invests in human resources on the web site >