first_img SBC Digital Summit: A crash course in adaptability and resilience  April 27, 2020 Submit StumbleUpon Marketing responsibly and using AI to unlock esports’ potential April 21, 2020 VSoftCo has signed a multi-year agreement to integrate its complete portfolio of virtual football content and casino-based table games on Infinity Gaming Solutions.The agreement with Infinity, the provider of a bespoke multi-vendor gaming platform, includes use of VSoftCo’s roulette version of Spot the Ball and the first integration of VStriker, an exciting joint venture between VSoftCo and the Striker comic that first appeared in The Sun newspaper in 1985.Simon Westbury, Chief Commercial Officer at VSoftCo, said: “This partnership is very exciting for VSoftCo as we continue to sell the VStriker Brand and expand our distribution of football based casino content. Infinity’s state of the art gaming platform is very impressive and we look forward to a long and successful partnership.”Tina Rawlinson, Director at Infinity Gaming Solutions, commented: “I am delighted to welcome VSoftCo as the latest content partner on Infinity’s platform. VSoftCo’s innovative virtual sports game suite has significant player appeal and will add another exciting vertical to our own Midaur casino experience and our white label/platform partner offering. We look forward to continuing and growing our close working relationship with the VSoftCo team.”VSoftCo has been confirmed as a sponsor of Betting on Football 2017 (3-5 May), the fourth edition of the largest international football and betting trade conference, while Simon Westbury will be speaking on the virtual football panel alongside representatives of Golden Race and Leap Gaming. SBC Webinars and Digitain present Finding Value in Untapped Markets July 14, 2020 Share Share Related Articleslast_img read more

first_img Related Articles Jason Ader – No Boogeyman… Activism will play a vital part in reshaping gambling August 20, 2020 Submit Spotlight ups matchday commentary reach and capacity for new EPL Season  August 21, 2020 StumbleUpon World Cup winner Robert Pires has pledged to provide bwin with a “new perspective that the fans can enjoy” after being appointed as a brand ambassador for the European sportsbook.In the newly created position, the Frenchman will engage with bwin customers across France and the UK. A key part of his role will see him produce and feature in a series of short films looking at a variety of sporting challenges.The films will be promoted across bwin’s websites and social media channels along with the opportunity for fans to take part in competitions with exclusive prizes, starting on Sunday 11 June.Having won the 1998 World Cup and Euro 2000 with France, as well as playing a starring role in Arsenal’s ‘Invincible’ campaign of 2004, Pires is well placed to share his experiences with bwin fans, who will also benefit from his extensive knowledge with expert tips for the biggest sporting events.Adam Lewis, bwin chief marketing officer, said: “This is a marquee signing for bwin. Robert Pires is a footballing legend who was not only one of the most technically gifted players in the world but a proven natural born winner, who has picked up trophies and personal awards wherever he has played. We are really excited to be working with him and can’t wait to get started producing unique and insightful content to share with our customers.”Pires commented: “I’m really looking forward to working with bwin. They share my passion for football and live and breathe sports just as I do. I think together we will make some really great content which will hopefully give a new perspective that the fans can enjoy.” Share Share Premier League looks to broadcast every behind-closed-door fixture August 28, 2020last_img read more

first_img Submit FUN88 secures Newcastle United extension July 20, 2020 Related Articles Winning Post: Swedish protections self-harm progress on a regulated marketplace May 4, 2020 Share Fun88 drives cricket engagement through CPL deal August 4, 2020 OPE SPORTS has become the highest value front of shirt partner in Huddersfield Town history, after signing a multi-year partnership with the Premier League debutants.A subsidiary of global betting brand Opebet, OPE Sports will feature on the Huddersfield shirt for all home and away matches, as well as on pitch side LED, branding throughout the John Smith’s stadium and across the club’s global social media channels.The Huddersfield Town partnership was created, planned and negotiated by SportQuake, the international sport marketing agency which helped to activate Newcastle United’s three-year deal with Asian focused Fun88.Dean Hoyle, Chairman at Huddersfield Town, said: “We are delighted to welcome OPE SPORTS as the Club’s official shirt sponsor. This is without a doubt our biggest season to date as we play in the Premier League for the first time in our history.“The growth of our international fanbase since promotion and the Premier League makes OPE SPORTS an attractive partner for our club, and our growing reach around world provides OPE SPORTS with an ideal platform to continue its own growth.”An OPE SPORTS spokesman commented: “It’s a hugely exciting time to partner with Huddersfield Town as they make their debut in the Premier League. The Premier League is undoubtedly the biggest league on the planet and to be associated to it through our partnership with The Terriers is great for our brand. We look forward to working with the club and its fans throughout the 2017/18 season.” StumbleUpon Sharelast_img read more

first_img Related Articles Share Submit StumbleUpon TVBET passes GLI test for five live games in Malta and Italy August 25, 2020 Ray Wilson, AMLGS: Industry deserves praise for its reaction to a new normal July 23, 2020 Share Genesis to appeal UKGC’s ‘disproportionate suspension’ July 23, 2020 Industry marketing and affiliate software provider NetRefer has been recognised for its contribution to Malta enterprise and innovation at the ‘2017 Malta Best Entrepreneur Awards’.    Hosted at the Rabat Verdala Palace, NetRefer won three award prizes; ‘Best Technology Entrepreneur’, ‘Best Innovation in Research’ and the most prestigious award of the evening; ‘The Overall Best Entrepreneur of the Year’.Event organisers and judges recognised NetRefer’s Founder and CEO Raphael Arnold for his ongoing contribution to Malta’s start-up and tech community.Arnold was deemed a key island technology stakeholder for bringing and developing affiliate marketing services and provisions in Malta. Having founded his company in 2006, Arnold has grown NetRefer into one of the leading marketing and player acquisitions software within the online gambling/betting sector.Commenting on the recognition Raphael Arnold stated “These awards would mean nothing if not for the great team behind them, these accolades for NetRefer are viewed as recognition for the outstanding service we provide to our clients daily. My team and I would like to thank the organisers of this prestigious event and we would like to congratulate all winners at the gala for the continuous hard work they provide to their respected industries. All those involved are a credit to Malta and we wish them every success for the future,”last_img read more

first_img Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers August 28, 2020 SBC Events has encouraged all companies planning to get involved in Betting on Sports 2017 (12-15 September) to do so quickly, or risk missing out on the sports betting event of the year.Demand for tickets and accommodation for the conference, which has moved to Olympia Conference Centre this year, has been so high that the official event hotel – the Hilton London Olympia – has already sold out. The show floor is also reaching capacity with over 90% of the exhibition space already taken.With fewer than two months to go until the start of #boscon2017, SBC Events has managed to secure additional, discounted rooms at the nearby luxury K-West Hotel, but these are also selling fast.`Also reaching capacity is the conference agenda, which includes 42 sessions and will encapsulate 150 leading speakers across eight conference tracks.Key speakers include Pinnacle CEO Paris Smith, British Horseracing Authority CEO Nick Rust, Danske Spil Head of Sportsbook Jens Nielsen, XL Media CEO Ory Weihs, Better Collective CEO Jesper Soegaard, Unikrn CEO Rahul Sood, Ladbrokes Coral Director of Player Protection Graham Weir, Mybet CEO Markus Peuler, BetBright CEO Marcus Brennan, Betstars Managing Director Zeno Ossko, Superbets’ Jamie Hart and Matchbook CEO Mark Brosnan.With over 1,200 senior executives attending, combined with room for more than 50 exhibitors in 1,768 sqm of exhibition space, Betting on Sports 2017 is a must-attend event for the entire sports betting sector.Mr Green and SBTech were recently unveiled as two of 22 first-time exhibitors for #boscon2017, alongside Erlang Solutions, Matchbook Trading Conference, Trustly, eMerchantPay, OtherLevels, OddsRing, LeonBets, Secure Trading Group, EvenBet Gaming, Finnplay, Tal Ron Drihem, AlgoSport, Abios Gaming, 1xbet, Crown Technologies, Wiraya, Setanta Sports, Spottocash, GameCo and Millennial Esports.However, there is still an opportunity for operators, suppliers, affiliates, sports clubs, regulators, payment providers and media companies to acquire exhibition space at a venue which was subjected to a £30 million redevelopment and rebranding just four years ago.As well as a handful of spaces alongside these companies, there are still packages available for the networking party on Thursday 14 September at Roman Abramovich’s favourite London nightclub, Under the Bridge. Sponsorship for the first official networking party on Wednesday 13 September, held at the spectacular Altitude 360, has already been snapped up by HiPay.NOTE: There is a 25% discount on Betting on Sports 2017 tickets if you order 3 or moreClick here to find information about hotels for the event UK Racing pushes for drastic levy reforms as deep recession looms August 25, 2020 Share Share Related Articles StumbleUpon Submit Kambi takes control of Churchill Downs BetAmerica sportsbook August 28, 2020last_img

first_img Submit ESI Digital – No Drama Please… Esports growth should be treated as business as usual  August 20, 2020 Related Articles Betway has launched a new advertising campaign which takes a lead from the golden age of cinema.  The campaign created by Above+Beyond, breaks with category conventions and is the second campaign by the agency under the ‘for the love of the game’ platform.Breaking on 6 August, the campaign will feature six 30 second tv advertisements as well as online video adverts in multiple time lengths. The campaign features two main story lines ‘Temple’ and ‘Lair’ which both were produced using  Above+Beyond’s Modular approach, an approach that allows for the utilisation of multiple story lines and narratives.The campaign was delivered by some of the leading talent in the film-making world. Hanna Maria Heidrich, the director of the ads, is breaking into the UK, following her work on campaigns for Trivago and Stella Artois.Tim Maurice-Jones, the director of photography, was Guy Ritchie’s DOP on films including Sherlock Holmes and Snatch, as well as Kick-Ass 2 and The Woman In Black.Marketa Korinkova, the set designer on Casino Royale and The Chronicles of Narnia among others, used techniques honed on Hollywood sets to create the Temple and Lair interiors in the Betway films. Share Sharecenter_img Betway and Dafabet grow La Liga sponsorship portfolios August 14, 2020 StumbleUpon Real Betis selects Betway as its official shirt sponsor August 10, 2020 Anthony Werkman, marketing and operations director at Betway, said: “After a very successful campaign with ‘for the love of the game’, it’s great to be continuing our work with Above+Beyond and our latest ad is very exciting.“We’ve brought in an extremely talented and very select group of individuals to work on this latest campaign and we’re delighted with the outcome.”David Billing, the executive creative director at Above+Beyond, said: “For this second year of ‘for the love of the game’ it really feels like the dream team has come together. We were hugely lucky to happen on Hanna Maria just as she’s landing some big projects in the UK. And we were blessed with the quality of the team around her.“We’ve had another year to live with the characters and explore the cinematic worlds they can inhabit, and it feels like it’s paid off with the most visually ambitious, funny and engaging campaign we’ve created for Betway yet.”The video is available to watch here.Are your marketing efforts on a par with Betway’s? Make sure everyone knows about it by entering the running for the Marketing Campaign of the Year at the SBC Awards. Put in your nomination here before Friday 22nd September.last_img read more

first_img StumbleUpon Share FSB selects Glenn Elliott as new COO August 12, 2020 Share GVC absorbs retail shocks as business recalibrates for critical H2 trading August 13, 2020 Related Articles Submit GVC hires ‘comms pro’ Tessa Curtis to re-energise media profile  August 25, 2020 GVC Holdings Plc has followed industry precedent by issuing a corporate update on  COVID-19 impacts, following the subsequent cancellation/postponement of major sporting events.  For the period of 1 January to 23 February 2020, GVC has underlined that trading for the year-to-date has remained strong, with group NGR at +5%, reporting a 16% increase in online gambling benefiting from strong sports margin recorded during 2020’s opening months.Nevertheless, GVC’s momentum will be disrupted by the spread of COVID-19, which has forced the closure of live sports events across key markets.“In our financial year to 31 December 2019, approximately 45% of our Group NGR was generated from sporting events, with 43% of our online NGR generated from sports,” GVC governance explained in its update.Mirroring industry counterparts, GVC governance maintained that it is ‘difficult to quantify the precise impact on earnings’ for the financial year.Detailing investor guidance, GVC has modelled a scenario based on the following disruptions taking place:Football: The UEFA Euros will be postponed until 2021 and all other football will be cancelled until July 2020;Horse Racing: major events such as the Grand National and Royal Ascot will be cancelled. All other horse racing continues behind closed doors;Retail: the retail estate in the UK will remain open for business. Stores in Italy and Belgium remain closed for three months.Operating on the above assumptions of the sporting calendar being significantly reduced through to August 2020, GVC has anticipated that full-year 2020 EBITDA will be reduced by approximately £130-150 million, ‘before mitigating actions’.Should GVC’s Ladbrokes Coral UK retail portfolio be closed, the FTSE betting group has predicted an EBITDA reduction of approximately £45–50 million per month, inclusive of employment costs of approximately £20 million per month.Citing a strong balance sheet, GVC governance explained that the company has access to a £550 million revolving credit facility, which ‘remains undrawn’ as the company still has access to £260 million cash reserve.Closing the statement, GVC Group CEO Kenneth Alexander commented: “While we do not underestimate the challenge presented by Covid-19, GVC is in a robust position to manage the impact on our operations. We are a diverse global business, with an experienced and expert management team, which operates across multiple products and markets. Our priority is to protect our employees while maintaining our offer to our customers at this difficult time.“last_img read more