first_imgYou know the feeling you get when your 2-year mobile contract is up and you start thinking about what kind of new smartphone or tablet you can justify buying? It’s almost like being a kid in November knowing Christmas is coming soon.That was how I felt as the service contract for my Motorola Xoom tablet was set to expire in January. I thought I wanted an iPad this time, but the cost seemed too high.  Even though I am a long-time Verizon customer and I was “upgrading” at the end of my Verizon contract, there was no discount offered on the device. I didn’t see a way to make it happen.Until one came along.Flush With CashSome unexpected checks came in to my business. A client that hadn’t paid in a while brought their payables up to date. A big project we’d just completed paid early. So we brought up the idea of buying an iPad for all three members of our team (we had done without a Holiday bonus last year).But which iPad? A friend – and certified Apple fanatic – had recommended the 32GB iPad with retina display and 4G cellular service. He called it the gateway to Apple fandom. We had a spare 45 minutes before a lunch appointment, and being a spontaneous bunch, we decided to check out tablets for ourselves at a local store. We had no intention to buy so we headed to a the nearest one, which happened to be an AT&T store.The minute we walked in the door a salesperson approached. I waved him off, saying we were just looking. He hovered anyway.We compared the iPad mini to the full-size version and decided we needed the bigger tablet, just as my friend had suggested. But the cost – $729.99 – seemed too high. That just seemed unjustifiable.But suddenly, good things started happening. Related Posts rieva lesonsky How OKR’s Completely Transformed Our Culture China and America want the AI Prize Title: Who … How to Get Started in China and Have Success $100 Off Was An Unexpected TreatThe salesman, sensing my mix of desire and reluctance, offered to take $100 off the price!That was not expected – especially after my Verizon conversation. I was tempted, but smelling the chance for a deal, I shifted into flea-market mode (I spent a lot of time in my teen years with my dad selling men’s shirts — he owned a men’s clothing store — at a Long Island flea market). I asked the salesman what he could do for us if we bought three iPads?He offered $100 off each device. No better than for one.My significant other says I’m a sucker for a bargain — even if it’s not really a good deal. So I decided that wasn’t good enough. “Is there anything else you can do?” I asked sweetly, expecting nothing.Service Credits Count, TooBut he surprised us and offered an additional $300 credit on mobile service for the three devices. The $600 savings had me hooked, but then, I’m an easy mark.I turned to my far more thrifty and level-headed partner for an opinion. (I felt like I was in an “of course we should buy the timeshare in Hawaii” mode.) She thought for about 30 seconds… and agreed. She reasoned that the $600 savings was nearly equivalent to a whole free iPad.Of course we couldn’t stop there. We also bought keyboard cases (we are writers after all) for all three iPads and their associated 2-year contracts. So the store made made back some of the discount before we walked out the door.Lessons Learned Worth More Than The SavingsIs this the way responsible business owners should make purchasing decisions? Probably not.But there are some worthwhile lessons for entrepreneurs here:Do your homework before you set foot in a store or go to a website to make a purchase. That way even if you do make an impulse buy, at least you’ll be making a more informed decision.Be open to doing business with vendors you haven’t worked with before.It’s OK to play hard to get, and don’t be afraid to haggle.On the flip side, it’s a good idea to empower your own salespeople to make quick decisions to close the deal. We never would have bought the iPads if the AT&T salesman hadn’t offered the discounts.After only three days of using my iPad, I love it. It’s intuitive, easy-to use, and could indeed be a gateway device turning me into a tablet junkie.AT&T Store image courtesy of Jason Dunn. What Nobody Teaches You About Getting Your Star… Tags:#AT&T#e-commerce#iPad#verizon last_img read more

first_imgWhy IoT Apps are Eating Device Interfaces Non-game developers may be in a bit of trouble though. Yet there are things that developers can do to entice their audience to pay up. The idea is to first acquire users (through a variety of means), retain them by delivering excellent apps and customer service and then turn them into passionate users. It is only then that you can ask them to pay you for your product.5 Keys To Android App SuccessElbouchikhi and Meese highlighted five important aspects of Android that make it easier to monetize an app:Tablets pull in 70% more revenue than smartphones: It helps to create a version of your app optimized for the tablet form factor, which Google made easier to beginning with Android 4.0, known as Ice Cream Sandwich.Employ in-app purchasing systems: In-app revenue increased seven-fold in 2012. While the “freemium” model can be manipulative, it does help developers make money from their users. Once you have created a relationship with a user, you can then hit them up for the “upgrade” (usually in games) or the subscription model (like Pandora). You’ll have to deal with any ethical dilemma concerning in-app sales on your own.Subscriptions work: Android has seen 200% app subscriber revenue growth in recent quarters. This approach can work for app developers focused on businesses and enterprises, media publications or music services. Some games employ subscription models but most go for the in-app purchase freemium model. (Meese noted that almost all of the top apps are free-to-play. “The barrier to success for a paid title is very high.”) Better ratings means more revenue: Google has done significant work to help developers get better ratings for their apps. That entails standardizing design principles for Android, working to minimize fragmentation and performance issues and letting developers reply to users who have rated their app. This critical, because the higher the rating, the more money the app earns. According to Google, apps that earn a 4- or 5-star rating average almost 29 times more revenue than do lower rated apps.Go global: Google realizes that most of its subscriber base is not in the United States or even in Western Europe. This is why it released its transcription service in the Google Play Developer Console at I/O last week.“I think we are at the beginning of that and we will see that beginning to happen next as people get used to the process and developers get creative in figuring out how to build those passionate users and when the right time is to ask for payment,” said Ellie Powers, product manager for Google Play. “And also what are the types of things that people are willing to pay for. There are things that people are not willing to pay for and some things that they are.”Top photo by Nick Statt: Google’s Ellie Powers introduces new Google Play Developer Console features at I/O 2013. Role of Mobile App Analytics In-App Engagement What it Takes to Build a Highly Secure FinTech … The Rise and Rise of Mobile Payment Technology This post is the third in the ReadWrite series Making Android Pay, focusing on the opportunities and challenges that mobile developers face trying to make money from Android Apps.In the waning hours of the Google I/O developers conference last week, an Android developer stood at a microphone to ask a very pertinent question: “If I am in the top 2% of Android apps on Google Play, how much money am I really making? $30 a month? $3,000? $300,000?”The two poor Google product managers on stage couldn’t or wouldn’t give him an answer. They declined to cite revenue of other Android apps on Google Play’s top lists. They refused to share a general number of how much successful Android apps earn. The two Googlers, Ibrahim Elbouchikhi (product manager of Google Play Commerce) and Bob Meese (Google Play games business development), had highlighted earlier in their session that average revenue per user had more than doubled in Google Play in 2012.But the developer in the audience was essentially saying was that twice zero was still zero.To The Winners Go The SpoilsUnless your apps are massively popular on Google Play, it is very difficult to make a good living with Android app development. Developers building apps for Apple’s iOS still make more money than those building for Android, and Apple’s download rate is considerably higher (50 billion for iOS against 48 billion for Android) despite Apple’s considerably smaller installed base).During their session, Elbouchikhi and Meese gave developers several tips on how to make money from Android. The focus was on two specific topics: games and the top lists in Google Play. Essentially, Google is saying that you need to hit the top lists on Google Play to even have a chance at making a decent living. (Getting there is difficult, of course, but developers “get a lot of sales [just] from being on the top sellers list.”) The top lists are almost all games – and almost all monetized via in-app purchases. Look at the top grossing apps in Google Play. Of the top 25 grossing apps currently in Google Play, 24 of them are games. The only exception is Pandora, which brings in most of its money from its subscription service.Top grossing Android apps on May 21, 2013The domination of games is not unique to Google Play. The Apple App Store’s top grossing and paid sections are also filled with games. Smartphones and tablets are great for gamers, especially casual gamers. This has led us to believe that there is a coming golden age for game developers.  dan rowinski Related Posts Tags:#Android#Android app development#app developers#gaming#Google#google io2013#Making Android Pay#Monetization last_img read more

first_imgYou own the outcomes you sell because you made the promises. You made the commitment on behalf of your company, and you must stand with your client and get things done when problems arise. Things will always go wrong, and inevitably, the more important the client, the more that goes wrong–especially when you first start serving them.Owning the outcomes does not require that you take care of all the transactions. If billing, for example, gets your client’s invoices wrong, you are responsible for making sure they are corrected. But you are not responsible for tracking down the invoices and correcting them.Here’s the challenge for you and your company: when you aren’t selling, no one is doing that work for you. No one is going to pick up the slack and do your prospecting for you. No one is going to forgive you for missing your goal because you were busy doing someone else’s job.But, for a lot of people, it’s too late. You have been taking care of your client’s problems so long that you are no longer a salesperson. Instead, you are glorified customer service. You’ve abandoned your role as peer, and you need to reset.The first conversation you need to have is with your clients. You’re going to tell them, “I am going to speak to John in billing, I am going to give him this information, and he’ll call you if he needs more information, and then again when he has you taken care of. I’ll have him call me as well, and I’ll call you to make sure you are 100 percent.”The second conversation you are going to need to have is with your team. You say, “I told Joan you are going to call her with questions, if you need to, and then you’ll call her to let her know everything has been taken care of. Let me know it’s all good, and I’ll call her to make sure she is happy and doesn’t need anything else.”You’re going to repeat this, handing the problem off to the person or people who own them. You are then going to go about your real work, helping clients achieve outcomes they can’t get without you.“What happens if my people keep dropping the ball?” you ask. Then your sales leader is going to need to intervene to negotiate a more stable and permanent solution. That’s the outcome they own. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Nowlast_img read more

first_imgA drive for good nutrition among pregnant women and children in a southern Assam district has been given a gooseberry candy twist. This follows a report that the targeted groups find the prescribed iron-folic acid tablets repulsive.According to the 2015 National Family Health Survey, 47.2% of the women of reproductive age in Hailakandi were anaemic. The district, thus, has the most anaemic children below 5 years, adolescents and women of reproductive age in Assam.But mothers, pregnant women and children in the district, data reveal, consume only 24.3% of the total iron-folic acid tablets that the district receives and distributes. “The tablets given to these groups are often not consumed as they feel nauseated or have constipation issues. There are also myths that these tablets will kill them or make them incapable of conceiving,” District Deputy Commissioner Keerthi Jalli told The Hindu. Amla, jaggery comboTo get around the problem while launching Poshan Maah, or nutrition month, a few days ago, the district administration decided to produce roundish amla-gur candies with a dose of salt. Nutritionists involved in the campaign said amla, or gooseberry, is rich in Vitamin C and antioxidants, while gur, or jaggery, is rich in iron, vital vitamins and minerals that boost the immune system.“The gooseberry candy is a home-made recipe, and is provided alongside iron-folic acid tablets as behavioural change in nutritious eating is a slow process. If women and children avoid the tablet, they can get the required vitamin and mineral inputs through the improvised delicacy of which ingredients are available locally,” Ms. Jalli said. The candy is cost-effective too, she said. Anganwadi workers, supervisors and mothers have been engaged to prepare and distribute the ‘laddoos’ with the ingredients given by the district authorities.“This is a novel initiative that should go a long way in checking anaemia that increases the risk during pregnancy and at childbirth, besides resulting in low birth weight and malnourished children,” Anganwadi worker Labiba Begum Barlaskar said.About 32.5% of the children aged below five in Hailakandi are underweight. The average figure for Assam is 30%.last_img read more