The organization of events, festivals, concerts, especially larger ones that last for several days is extremely complex and demanding, although at first it may not look like a visitor from the outside, but the ToDo list of each organizer is longer and requires a lot of organizational skills and experience.From reporting to the police, provide security guards, emergency medical service, pay ZAMP, provide enough emergency space, trash cans and their regular cleaning both during the event and after each day. This is just a drop in the ocean of tasks and obligations of every organizer, and in accordance with the new trends, the organizers have a great responsibility in setting new trends.Thus, the Hum Youth Association, whose purpose was to gather young people and improve the quality of social life of young people in the municipality of Hum na Sutli, organizes for the 13th time the rock Hoomstock Festival and turn to ecology and give a clear message to visitors – Let’s protect our environment. The aim of the festival is to become a “green festival” as they show special concern for the environment in Europe and more and more of them.Namely, the organizers of the Hoomstock festival have decided that they will no longer use classic disposable plastic cups at their festival, but reusable Hoomstock cups. In cooperation with the festival’s partner, Laško beer, multiple branded plastic glasses were made, which visitors will pay HRK 10,00 at the entrance to the festival and use throughout the festival. After the festival, visitors can return the glasses and get a refund or simply leave glasses as a souvenir and souvenir from the festival, and continue to use them in your home.An excellent example of socially responsible business, as well as the responsibility of the organizers to its positive impact on both nature and visitors. In order for the festival to be successful and last for years, in addition to the quality lineup of that organization, they must have some identity and a brand concept and philosophy. Yes and festivals are brands that attract visitors according to their values and not just according to the type of music.Well done to the organizers Hoomstock Festival, support them and follow this positive example.