What is the longest link in the
food and beverage industry chain? That is all about the operation of the road, this road does not go through, is the key point of your success lies. The investment in the franchise franchisee to meet the requirements and conditions, and when the time is ripe to start a successful business ready, so as the investors you should pay attention to management, so how to manage the Chuanchuan Xiang stores? The Shu Wei Tianjiao Chuanchuan Xiang headquarters by more than and 30 years of experience to tell you how to run your own the shop, to make their own shops over Taiwan rate is high, the business is hot.
string sweet franchise business should pay attention to these 5 factors
the first step, the geographical advantage, string sweet shop operators choose a good location, very important. Shop for shop business has played a major role. As the saying goes, store an inch, a business zhang. Good shop is the flow of people, money flow, information flow faster, more living place. According to the traditional experience, a north-south on Commercial Street, South to Mong north; to open, east to West Mong surface; and a traditional commercial street, Wang is not two, nor in the middle, and half of the place but nearly half the difference is not consistent with the golden ratio (1:0.618). Of course, this is not absolute, in the modern business environment under the guidance of the advanced concept of design, from the human nature, psychology, habits and other elements of the comprehensive consideration, often can create a home shop is a miracle shop.
second steps, careful consideration, set a good name. The name is not regular words do not shun, the importance of shop number, related to their store image, will also directly affect the sales of the product. Of course you choose Shu Wei Tianjiao Chuanchuan Xiang, it will bring to the brand influence the flow of people, to bring consumers for you, and the headquarters will continue to do promotion, promotion of consumer’s influence.
The third step,
smart decoration, highlighting the personality decoration directly affect the image of the store, the decoration is not to luxury for can, certainly not to humble shabby cost-effective, it is important to practical, personality, taste. Here to consider the harmony of color, dishes display, lighting and so on, all closely around a principle: to enhance the degree of goodwill, to promote the desire to buy.
fourth steps, the use of advertising, grab the eye of today’s society is the information society, advertising has become an indispensable conventional weapons. Sign to do, to do the shop window, packing bag, label the price to do to do, to do publicity, Yilabao display has to be done, and what the eyes are advertising, eye-catching and easy to remember is this. In the same market, the visibility and the effect of the advertising inside and outside the shops become an important factor affecting customer purchases. In addition, it is necessary to make full use of industry media, not only can do hard image advertising, but also to do soft news. A shop or shop with a mind, there is always an advertisement