Abstract: in June 2013, I had a drink with Lei Jun where I had a chat, and I had a very unpleasant chat. Lei bluntly, said this is where the blind expansion of a previous era, enterprises in the future will be like millet, to the user demand, I thought you do millet developed, also need not to embarrass me.

 

in 2011, where the most lively, there are more than 13000 people in the company, President of light level leadership has thirty or forty customers, but step by step in crisis. Now, there are fewer than 300 customers, and the core team of the shirt is only 7 people, but the business is running smoothly. I can’t help thinking, so many people used to do,

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in retrospect, the more lively the company is, the more people are going to burn it. Where customers have been in order to achieve annual sales target of 10 billion, pushing down the need to expand the number of categories, how many SKU (inventory unit), how many people need to undertake such business?. According to the principle of a person with seven people, the company should have dozens of vice presidents and two hundred or three hundred directors.

at that time, I myself also revel in this kind of excitement, and put all my energy on how to manage these more than 10000 people, but I don’t know what the company should really manage is value.

at the peak of each guest, I began to feel vaguely wrong, but I do not know where it is wrong. The first time I really woke up, let me thoroughly reflect every guest mode, is a good brother Lei me for years. Lei Jun and I were born in 1969, he is 8 months younger than me. In the past 17 years, we have been working together and communicating a lot. Because of the relationship between our peers, our life and spiritual perception, there are many synchronization.

, I met with Lei Jun for the first time in 1998. He and I were both 29 years old. I just founded the book review weekly. He just became general manager of kingsoft. Two years later, Lei Jun invited me to set up a network of excellence. After the sale of excellence Net to Amazon, Lei Jun founded me again. I have network and customer’s investment and suggestions.

2007 was important to me and Lei Jun. This year, Lei Jun left Jinshan, I began to prepare customers where the boot. Lei Jun has deep feelings for Kingsoft and has left the career that has worked hard for many years. The pain that he has brought is self-evident. For many reasons, outside comments are not true. This kind of painful lets Lei Jun be able to be reborn afresh, afresh, but since then set out so beautiful, it is what other people did not expect.

from 2007 to 2010, Jun Jun millet brewing process, career and spiritual brought him a huge boost. Lei Jun therefore thought a lot of things, such as how to achieve a product brand, as well as adhere to the "concentration, extreme, word of mouth" thinking. In the Lei to the time, I was lost in where the dramatic growth and impetuous expansion. At that time, Lei Jun carrying a bag full of dozens of mobile phones, excited to talk to me about the difference between these mobile phones, I do not agree. And when everything is >

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