first_imgIn advance of a fall tour that kicks off next month, San Diego jam band Brothers Gow took the stage at the Music Box, a venue new to the band and relatively new to the San Diego music scene. Throughout their one solid set, the band managed to showcase their diverse musical aptitude and took seriously their responsibility for rocking.The quintet’s undeniable musical chemistry paved the way for fresh takes on classic covers, conquered clever mash-ups which have been a mainstay of recent performances, breathed new life into long-forgotten originals, and finished strong with sit-ins by Dela and AG of the Stoopid horn section.With a ceremonial welcome and cheers from rhythm guitar and vocalist, Ethan Wade, the boys blazed out of the gate with “Good Clean Fun,” a multi-part progressive original that kicks off upbeat and danceable on the outset before melting into a relaxed and comfortable groove. The original appeared in multiple teases throughout the night’s tightly-woven, exploratory set.Grunge-infused “The Well” illustrated the band’s decisive transitions, and their deep understanding of intentional musical dissonance infused by Wade’s deep, infectious vocals. Soon after, things took a turn to the downright funky with “Atomic Snoop,” an ingenious fusion of George Clinton’s “Atomic Dog” and Snoop Dogg’s “Who Am I (What’s My Name),” with spirited vocal interplay between Wade, lead guitar Kyle Merrill, and keyboardist Alex Gow Bastine.“Good Clean Fun” made its second appearance of the night during a reinvigorated instrumental section of “Whiskey Sunday” where the cohesive rhythm section – drummer Nathan Walsh-Haines and bassist Carson Church – joined forces deep in the pocket. Merrill took the vocal reins on “Tangerine,” a touching debut original followed by lick-heavy “Reflections,” the title track from Brothers Gow’s fourth studio album.The highlight of the night came when horn players AG and Dela from the Stoopid horn section joined Brothers Gow for a duo of songs, original “Wake and Bake” and a clever mashup dubbed “Bad LA Coke,” encompassing Escort’s “Cocaine Blues” (with Walsh-Haines making a rare appearance on lead vocals), Umphrey’s McGee’s “Bad Friday,” and the Grateful Dead’s “West LA Fadeaway.” Watch the band’s official video below.The night wrapped up with “Articulated Mush,” a driving, metal-esque, uptempo instrumental, ripe for improvisation with dueling talk box solos from Merrill and Bastine before diving back into “Good Clean Fun” one last time. A “Shadow” encore closed the night, with a Beatles’ “With a Little Help From My Friends” chorus to send friends off in the the downtown San Diego night.Brothers Gow weren’t the only ones in the venue to dig deep: fans at the show helped to raise more than $200 for the band’s eponymous music foundation, which helps to put instruments into K-12 classrooms in San Diego.You don’t want to miss Brothers Gow on their fall tour, which kicks off next month. Follow them on Facebook or visit the band’s website for upcoming dates in your area.Setlist: Brothers Gow at The Music Box, San Diego, CA – 9/9/16Good Clean Fun >The WellAtomic SnoopWhiskey Sunday (with Good Clean Fun tease)TangerineReflectionsWake and Bake (with Dela and AG from Stoopid Horn section) >Bad LA CokeArticulated MushGood Clean FunEncore: Shadow > With a Little Help From My Friendslast_img read more

first_imgAvery Bradley, 6-2 guard: Any Clippers fan will tell you that the past few seasons have been anything but easy for Bradley, who has bounced around the league since he was an All-Defensive team honoree in Boston. He started to approach his old self during his last stint in Memphis, and Bradley talked about why he thinks that might continue when he joins the Lakers.Jared Dudley, 6-7 wing: The consummate “locker room guy,” Dudley might not play major minutes, but he’s expected to bring value as a 12-year veteran. Pelinka calling him crafty might be a nice way of talking around his unintimidating figure, but Dudley described why he’s had a long career even though he knows he was never “built for speed.”Troy Daniels, 6-4 guard: The way the Lakers have stacked the roster, eventually there’s going to be a guy at the end of the bench. Daniels, 28, might well be that guy, but he’s mentally prepared to accept that role and fight for playing time. On his birthday(!), Daniels described how a career of being overlooked has allowed him to toughen up for those situations and hit big shots when it counts.A COACHING ADDITION WORTH NOTICINGThere’s only one man who has been to the NBA Finals the last five years and has not been a member of the Golden State Warriors during that time: Phil Handy.It’s intriguing, then, that the Lakers have hired Handy to be an assistant on Frank Vogel’s staff, according to an ESPN report. Handy has worked for the Lakers before, as an assistant to Mike Brown. He then went on to join Ty Lue’s staff in Cleveland, before being picked up by the Toronto Raptors in the offseason. He’s won two championships in that span.Handy’s reputation is as a skills development guy: He’s worked extensively with Kobe, LeBron and Kawhi during his career, and having him around speaks to the Lakers’ championship intentions this season, as well as how they want to handle their stars. It will be intriguing as the Lakers draw closer to fully finalizing their staff how roles will be occupied.— Kyle GoonThanks for reading the Monday, July 15 edition of the Purple & Bold newsletter. To receive the newsletter in your inbox, sign up here.Linking to the finish …Pelinka’s plan: The general manager spoke to media about assembling the roster, waiting for Kawhi Leonard and explained the team’s cap management now and for the future.From the mind of Frank Vogel: Another key figure in the shape of the team gave insight into how he wants to play next year.Tampering coming to a head: Adam Silver was forced to acknowledge that maybe the NBA’s rules on tampering don’t make much sense.What we still don’t know: I offered a few questions that still need sorting out after the Lakers assembled their roster. Editor’s note: This is the Monday, July 15 edition of the Purple & Bold newsletter. To receive the newsletter in your inbox, sign up here.Remember the first five days of July, when Lakers free agency news was trickling out sparsely and seemed to be moving at a glacial pace?Those were the days, huh?The Lakers quickly slapped a roster together after the Kawhi Wait, and last week, the team started the process of introducing the new players to the local media. There are some interesting stories that have come out since they started speaking, but they all came in so quickly, it wouldn’t be a surprise if you missed some of them. AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREUCLA alum Kenny Clark signs four-year contract extension with PackersSo for our newsletter this week, here is a collection of observations with links to our stories about the new Lakers additions to the roster, in case you’ve been caught by surprise by the uptick in pace:Anthony Davis, 6-foot-11 forward: OK, so you know this one. But the Lakers blew out a Saturday press conference to introduce Davis alongside Rob Pelinka and Frank Vogel. Some things to take out of the proceedings: The Lakers are expecting to build their team around Davis for the foreseeable future, even though he’s technically only under contract for one year, so they’ll have to do everything in their power to keep him next summer. The other factor is that Davis, 26, is ready for something to change about his image after a seven-year career in New Orleans that rarely took him far in the postseason.DeMarcus Cousins, 6-11 center: This is the player the Lakers identify as the “X-factor” of the season, a low-risk, high-upside gamble that, if he can reach his All-Star heights, could profoundly raise the ceiling of the team. People have noticed that Cousins looks slimmer than he did even last season, and he offered a glimpse into his motivation.Danny Green, 6-6 wing: Green was a needed get at his position, and he has championship experience with the Spurs and the Raptors. A 3-point specialist and competent defender, he ate up nearly half of the salary cap money the Lakers had once set aside for Kawhi Leonard. As someone who had to wait for Leonard to make his choice, Green offered a lot of interesting insight on his former teammate’s process.Quinn Cook, 6-2 guard: Another shooting specialist, Cook was expecting to be back on the Warriors next season until free agency developments took him by surprise. But the D.C. native has a good relationship with LeBron James, and that was part of the reason the Lakers were able to pounce on him late in the game. Now he’ll play for the team he loved as a kid.center_img Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more

first_imgThe Week 4 wide receiver and tight end rankings are even shakier than we thought earlier today after publishing injury updates on T.Y. Hilton, Julian Edleman and Vance McDonald, among others. As Thursday practice reports roll in, we’re learning more about Amari Cooper’s ankle injury and Mark Andrews’ and Delanie Walker’s ailments. Given the shallowness of the tight end position, that could mean a waiver wire rush and complicated start ’em, sit ’em decisions.We also have updates on Case Keenum, Damien Williams, and Devin Singletary heading into Week 4. For more of the latest news and fantasy updates, follow us on Twitter (@SN_Fantasy).  Will Delanie Walker play Week 4?Walker missed Wednesday’s practice and was absent from the portion of Titans’ practice Thursday open to the media. This could just be a veteran getting time to rest, so Friday’s practice status will be worth watching for Walker ahead of a Sunday game in Atlanta.WEEK 4 PPR RANKINGS: Running back | Wide receiver | Tight endWalker is a low-end fantasy starter at tight end this week and most weeks as probably the most consistent pass-catcher in Tennessee. If Walker missed Sunday’s game, athletic backup Jonnu Smith would actually make for an intriguing replacement after Smith was rather involved in the offense in Week 3. WEEK 4 NON-PPR RANKINGS:Quarterback | Running back | Wide receiver | Tight end | D/ST | KickerLISTEN TO THE SN FANTASY WEEK 4 PREVIEW PODCAST BELOWAmari Cooper injury updateCooper had an MRI on his ankle that came back negative. He was a limited participant in Thursday’s practice. This is a different injury than the plantar fasciitis that Cooper has dealt with in his foot since the preseason.Cooper should be good to go for Week 4 against the Saints. When Cooper matched up with Marshon Lattimore and the Saints in 2018, he caught all eight of his targets for 76 yards. The Cowboys play Sunday night this week, so owners will be hoping Cooper’s status is in no doubt by Sunday morning.WEEK 4 DFS LINEUPS:DK cash | DK GPP | FD cash | FD GPP | Y! cash | Y! GPPIs Mark Andrews playing Week 4?Each of the past three weeks, Andrews missed Wednesday’s practice with a foot injury. Ahead of Week 4, Andrews has also missed Thursday’s practice for the first time this season, suggesting his Sunday status in more in doubt than it’s been.Andrews has turned himself into an automatic start at the TE position in the early going. His absence would elevate Hayden Hurst into a more frequent pass-catching role while also getting Nick Boyle more time on the field, albeit usually as a blocker.MORE WEEK 4 DFS: Top values | Stacks | Lineup Builderlast_img read more

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Thank you for your input. +5 Vote up Vote down zbb fan · 345 weeks ago Mason lough rocked a full house what a memory zac brown band gave this child or maybe it was mason that gave them one. Report Reply 0 replies · active 345 weeks ago Post a new comment Enter text right here! Comment as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Submit Comment Subscribe to None Replies All new comments Comments by IntenseDebate Enter text right here! Reply as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Cancel Submit Comment Subscribe to None Replies All new comments Top five news stories in Sumner County according to us (in no particular order). 1. Wellington Family Clinic closes. A business that had its roots traced back to the days of Wellington Hospital on S. Washington, south of the railroad tracks closed its doors. The three doctors at the facility, a physician’s assistant, the nurses and other medical personnel bid goodbye as the operation ceased on May 24, 2013.2. Wellington Police nab several in drug busts. In one weekend in May, two drug busts went down. Curtis Everhart, 31, of Wellington was arrested, charged, confined and eventually convicted for the intent to distribute stimulants and other felonies. Then three people, two days later, Zane McHenry, 27, of Wellington; Levi Lane, 34, of Wellington; and Juan Marquez, 27 were arrested, charged and confined for distributions of certain substances.An even bigger drug bust occurred on May 17, when Jeffery Redford, 34, of Wellington; Maggie A Redford, 33, of Wellington; William Sirmons, 49, of Wellington and Billy Russell, 49, of Wellington were all charged with at least one count of selling or distributing heroin, all felonies after an eight month WPD investigation.3. Spencer Weikal pleads no contest to second degree murder. Weikal, 25, of Wellington pled no guilty in November, which to the judge is essentially a guilty plea, to second degree murder of 2 year old Larrissa Foster – a crime committed on Nov. 29, 2011.The plea bargain agreement between Weikal’s attorney and the Kansas State Attorney General’s office ended two years of legal negotiating. Weikal is still to be sentenced on Jan. 9, 2014 at 1:30 p.m. Weikal could spend anywhere from 147 months to 653 months in prison.He was accused of abusing a little girl while in his care that eventually led to her death at a Wichita hospital. Details of the story are here:4. Oak Tree Inn announces hotel expansion.In November, American Hotel Income Properties announced it will build a 110-room hotel to be located across the street in the parking lot that once served the Warner Strip Mall. The new hotel will be called Oak Tree Inn, while the current 80-room facility will eventually be called Green Country Inn.Wellington Sears is expected to move out of its current location and move downtown into the old Tibbs Furniture Store.Citing an increase in railroad traffic, T.R. Lodging Enterprises Inc. of Wichita expects to have the facility built by November 2014.In a Sumner Newscow poll released that week, more people were excited that the parking lot would be cleaned up than the fact more guest lodging is coming to Wellington. Attracting a hotel has been a major goal of the Wellington City Council and staff. Six development groups have been looking at Wellington, but still no construction progress has been made despite lucrative tax incentives.5. Vandenburgh Ave. gets completed.In what has been essentially a 20-year project, Vandenburgh Ave. — a diagonal roadway connecting North A Street to the U.S. 160-81 intersection by Pizza Hut reopened in early December. The $2.12 million highway and parallel 10-inch sewer line project started in earnest on March 18.Wellington City Councils as far back as the 1990s have been trying to get Vandenburgh fixed. Finally after the city was able to procure state funding to help with the project, it became a reality.The city council must decide now whether or not to make the road a U.S. 81 bypass. by Tracy McCue, Sumner Newscow — 2013 was a unique year, but not one that contained any life altering for-the-ages kind of moment story. Perhaps, that is good news.Sumner County didn’t have much in the way of natural weather disasters. The tornado season was a dull one – thank goodness. The great drought of 2012 was broken in 2013 with much rainfall in the spring and summer. Sumner County farmers had another good year cutting wheat, but not the bumper crop of 2012. As far as business goes, there was no impending doom in Sumner County’s economic industrial trifecta of agriculture, aircraft and railroad.Locally, there was a lot of highway construction. There were no hotels being built in Wellington, although there was a big one built at the Kansas Star Casino. Sumner Regional Medical Center made some progress on debt, but continued to lose money.  A quarter cent sales tax came to an end this December helping fund the hospital.Historically, the Wellington City Council reduced its membership from eight to six – and the terms were expanded from two years to four years. 2014 will be the first year there will be no Wellington city election unless it is a special referendum.For the most part, Sumner County continued to be Sumner County in 2013.But that didn’t mean the year was dull by any stretch of the imagination. In other 2013 news:Railroad tragedy — Kevin Beggs, a former Wellington Area of Chamber of Commerce president and downtown baker, lost his legs in a Burlington Northern Santa Fe railcar accident. His accident garnered several fundraisers thereafter. The story generated immense interest amongst Sumner Newscow readers – eventually shutting down the website for a day due to a large amount of traffic to the site.Break ins — Two Wellington businesses were broken into during the year. Subway Sandwich Restaurant was robbed at gunpoint last summer, and most recently the Wellington Jumpstart Convenience Store was burglarized.In August, there were a string of burglaries at the Wellington Recreation Commission Center, the Assembly of God Church and the Wellington Country Cafe. Two Wellington juveniles were eventually apprehended and charged with the crime.Shooting in South Haven — A rural Sumner County resident became the subject of controversy when he shot and killed Joseph Lamasters, an Iowa man, who was at large in the county on March 4 and being pursued by law enforcement for a stolen car and parole violations.Sumner County attorney Kerwin Spencer did not charge the 52-year-old man living north of South Haven because he considered it an act of self defense.Football controversy — The Wellington High School football team got sidetracked from a successful season when a controversy erupted over a haircut party and social media tweets thereafter — resulting from the eventual expulsion of a WHS player.Suspects arrested shortly after the two-county pursuit by Sumner County Sheriff deputies.High speed chase —  Wichita drug dealers pursued Everhart (see above) in a high-speed car chase starting in Sedgwick County and eventually ending in Wellington over an alleged drug deal gone bad. The chase resulted in four arrests. Everhart wasn’t charged in this case, but his legal troubles would come later.Drowning — The summer did not start out well at Wellington Lake when a 14-year-old boy, Travis James Webb of Haysville, drowned at the lake on May 28. The drowning took place between 4 and 5 p.m. on Memorial Day but the body was not found until 8 a.m. the next day after a six-hour search. It marked the third drowning in 25 years at the lake.Caldwell school lockdown — The Caldwell school district was placed in lockdown for about a week after a 17-year-old student made a criminal threat. The 17-year-old was charged with one count of aggravated criminal threat, a level 5 felony. He is awaiting a juvenile hearing in Sumner County court.Intentional fires — Brandon O’Neal, 20, of Conway Springs was charged with four felonies for allegedly intentionally starting a fire in his home in hopes of framing a neighbor. O’Neal was serving probation from a burglary conviction of the neighbor’s dwelling. His probation for that crime was overturned and he is set to stand trial soon for aggravated arson, arson, non-residential burglary, and burglary of a vehicle. The county attorney says O’Neal’s action was an act of revenge.“Corky” LongSo long, Mr. Long — Longtime banker, oilman, and civic leader William “Corky” Long died on Nov. 30 at the age of 84. He was Chairman of the Board of the Bank of Commerce until his death. He served on a myriad of civic organizations in Sumner County and was a state representative in Harper and Barber County in the 1960s.Business evolution — Wellington saw some changes on the retail business landscape. The Symmetris Health Complex held its open house on 1015 E. 16th St. on July 25. The complex will be the home of Erickson and Gill Dentistry, Gill Chiropractic and Crossfit Symmetris.As mentioned before, Wellington Sears is moving downtown. Susan’s Portrait is building a new studio, north of Braums. Olen Medical Supply, moved from the Sumner Family Care Center complex to downtown. Unfortunately, the business closed its doors in December.Block scheduling — The Wellington school board ended a two-year controversy by implementing an eight-period schedule for Wellington High School thus abolishing the block scheduling of the past 15 years.Construction ahead — After a 10-year search the WRC board announced plans to remodel and expand the WRC Center at its current location for $1.89 million. The board got a 10-year lease from the school board and the city council approved a 20-year bond to double the size of the facility to the west. Construction is expected to start in January to include a fitness center and more office space.Storm damage — The area was not completely devoid of storm damage. The Argonia school was significantly damaged because of a severe thunderstorm with 80 mph wind in August that blew throughout the area tearing off the roof and flooding both the high school and elementary.School did not start there until September.center_img And then these things occurred….•Wellington was the focus of New Years national cable television blather for having an ordinance that owners could not own too many cats. Wellington Police Chief Tracy Heath said the newly adopted ordinance was actually copied from other ordinances elsewhere.John Michael Montgomery concert wows the crowd.•Country star John Michael Montgomery performed a concert at Memorial Auditorium to celebrate the new improvements at the facility.•Wellington Wal-Mart got placed on the City of Wellington tax roll after five years of neighborhood revitalization rebates.•Argonia’s high school football team merged with Attica after it was determined they had too few players to field a team.•The Wellington Medallion for the second time in history was not found. The money was donated to the children of Kevin Beggs.•Vince Wetta won the Distinguished Service Award.•Caldwell Last Chance Bar and Grill burned and was subsequently closed.•Governor Sam Brownback arrived in Wellington to promote agriculture during the Kansas Wheat Festival.•Wellington’s city council became a six-member board for the first time in its history. Jan Korte, John Tracy, John Brand, Vince Wetta, Jim Valentine and Kelly Green were elected to serve on the board.•A trucker took out the lights at 8th and Jefferson making the intersection a four-way stop.•Wellington Regent held its first midnight showing of a World Premiere with “Hunger Games – Catching Fire.” It was a sellout.•The board abolished the weighting of certain courses and abolished the school’s honors system. The board is currently reviewing bringing in nationally recognized advanced placement classes.•The Wellington Junior High was the subject of a “ghostly” activity and featured on a national television show.•Garrison Properties proposed for a second time to buy that same ghostly junior high building. The company hopes to turn the building into an apartment complex providing it can obtain low-interest government bond funding. The first proposal fell through because Garrison was unable to obtain that same funding.•An apartment complex is proposed to be located east of the Wellington Wal-Mart.•Wellington’s own Mason Lowe, 11-years-old and counting, found himself on the big stage at Intrust Bank in Wichita playing “Stormy Weather” on the piano when the Zac Brown Band came to town. The band saw his piano skills on You Tube and invited him for a pre-concert party. They then asked him to play in concert. OK, maybe there was a lot going on in 2013…last_img read more

first_img19 February 2013Darren Fichardt captured the Africa Open Golf Challenge in East London on Sunday to continue the recent run of success by local golfers in European Tour events hosted in South Africa.South African golfers have won four of the eight European Tour events so far contested in 2013, all of those victories coming in South Africa. Only Scotland’s Scott Jamieson, with a win in the rain-shortened Nelson Mandela Championship, has managed to break SA’s monopoly on home soil.One more South African tournament remains on the 2013 European Tour schedule – the Tshwane Open, a new addition to the Tour, which takes place from 28 February to 3 March.The Africa Open, co-sanctioned by the Sunshine Tour and European Tour, has produced a South African winner every year since it began in 2008.Fichardt won the latest edition by two shots over France’s Gregory Bourdy and fellow South African Jaco van Zyl on Sunday, despite dropping three shots over the last five holes in winds that topped 60km/h. His 16-under-par total was worth €158 500 (R1.88-million).The victory was his first European Tour win on home soil. “It’s fantastic to win a European Tour event here at home,” Fichardt said after securing the title. “I’ve won three times in Europe but I’ve always wanted to add a Sunshine Tour co-sanctioned event to my tally.‘Special’“To have my name on the trophy with Charl [Schwartzel], Retief [Goosen] and Louis [Oosthuizen] makes winning here in Buffalo City just so much more special.”Fichardt’s other European Tour wins came in 2012 in the Saint-Omer Open, the Qatar Masters in 2003 and the Sao Paulo Brazil Open in 2001. In all three of his previous wins, as it was in East London, he either led or shared the lead heading into the final round.Overall, it was Fichardt’s 20 win as a professional and his 14th on the Sunshine Tour. It also earned him a place in next year’s Volvo Golf Champions and a European Tour exemption until the end of 2014.In addition, victory boosted him 46 places in the Official World Golf Rankings, up to 100th in the world.AmbitionBuoyed by winning the title, Fichardt said he wanted to lift the level of his game even higher. “I want to move that one step further. I’ve now won four times on the European Tour. I need to start getting into the majors and world events and contend in those events.”Adilson da Silva made the early running, reaching the halfway mark on 14-under-par 130 after rounds of 10-under-par 62 and four-under 68. That left him three shots clear of Jaco van Zyl, four ahead of John Parry and and six in front of Fichardt and Oliver Bekker.The Brazilian, however, couldn’t hold his game together in the windy conditions at the East London Golf Club and slid down the leaderboard to finish in a tie for 12th on nine-under-par 279 after rounds of 73 and 76.Made his moveFichardt, meanwhile, made his move with a superb seven-under-par 65 in the third round, which was bettered only by Spain’s Jorge Campillo, with a 63 and Italian Emiliano Grillo, who went around in 64 shots.While Fichardt dropped those three shots late in his round to close with a 71, the difficult conditions meant only 12 players bettered his effort over the last 18 holes.After rounds of 69, 67, 65 and 71, he finished on 16-under-par 272. Bourdy and Van Zyl ended on 274 and Garth Mulroy on 275.LEADERBOARD 272 Darren Fichardt (RSA) (-16) 69, 67, 65, 71274 Gregory Bourdy (Fra) (-14) 70, 67, 67, 70274 Jaco van Zyl (RSA) (-14) 66, 67, 68, 73275 Garth Mulroy (RSA) (-13) 72, 67, 69, 67277 Desvonde Botes (RSA) (-11) 74, 67, 66, 70277 Andy Sullivan (Eng) (-11) 70, 70, 69, 68277 Mark Tullo (Chi) (-11) 69, 69, 68, 71277 Tjaart van der Walt (RSA) (-11) 70, 68, 68, 71 Would you like to use this article in your publication or on your website? See: Using SAinfo materiallast_img read more

first_imgTags:#APIs#Big Data#hack#Services Related Posts Growing Phone Scams: 5 Tips To Avoid 7 Types of Video that will Make a Massive Impac… Word of mouth is an incredibly powerful marketing tool, but how do you work out which customers are most important in spreading your message? Services like PeerIndex or Klout help you find experts and influencers in particular communities, but can’t measure what people have actually done for your business. The new Vipli.st service from Awe.sm aims to fill this gap by uncovering the fans who drive the most sharing.Launched at the Strata Startup Showcase last week, the site visualizes how Plancast events are shared across social networks like Twitter and Facebook. It draws a tree showing the first person to create a plan, with links below to everyone who added themselves as attendees after clicking on that link, downwards through the entire history of the conversation around the event. Here’s what it looks like for a SXSW Lean Startup plan:The number next to each name shows how many attendees each person helped to sign up. Eric Ries is responsible for bringing in 10 attendees, which is no surprise since he’s the best-known evangelist for the Lean Startup movement. How about Melissa Grody of 500Startups though? Despite having a pretty low-key Twitter account with just over a hundred followers, she’s indirectly responsible for four signups, thanks to Patrick Vlaskovits picking up her tweet. Broad influence measuring services would never flag her role, but Vipli.st makes it possible to spot and recognize fans like her who are key to spreading the word.The service was created by the Awe.sm team, and uses the same API that’s available to third-party developers to gather the data it needs. To create the family tree of which attendees were driven by which fans, Plancast uses Awe.sm to create a new URL for each attendee that signs up, including a unique parameter that marks which user is sending out the plan. That parameter is also stored in Plancast’s database, so when another user clicks on that special URL, it’s possible to tell which person sent them to the site.Awe.sm’s co-founder Jonathan Strauss thinks that this sort of performance-based measurement is going to be a crucial tool for anyone marketing using social tools: If all you want to do is reach people, direct marketing through email is a great channel. What’s different about social tools like Twitter and Facebook are the retweet and like buttons, since users are far more likely to click them than they are to forward an email. The real value of social networks is in the sharing.Plancast’s Mark Hendrickson explained why this was so important to their business. The whole idea behind our site is to help people hear about events through their friends. Vipli.st is the first time we’ve been able to visualize how that’s happening in any kind of detail.To explain how this could be useful to other businesses, Strauss pointed to one of Awe.sm’s customers, the music store creator TopSpin (which markets online for artists like Eminem, Brian Eno and the Beastie Boys). Bands would love to uncover their most important fans, the ones who do the most to spread the word about their albums and concerts. Right now they can spot the big individual spenders, but not the penniless student who can’t afford the deluxe $250 box set, but who persuades all her friends to buy the new album. She’s the one they should really be inviting to their velvet-rope launch events, since she’s doing far more to make them a success.Strauss thinks broader measures of influence are still useful for brand-building, but that laser-focused performance metrics will become increasingly important to social marketers. “To understand how your social campaign is working, you need to understand how your message is being passed on down the chain”. He and his team built the Vipli.st service to prove how easy it was to gather the data with Awe.sm and turn it into an actionable story. It’s based completely on its public API, and Strauss is keen to work with any external developers who would like to do something similar with their own site.I’m fascinated by the stories that this sort of analysis of public conversations will be able to tell us. By uncovering the hidden influencers within communities, hopefully we’ll be able to reward some of the unfairly neglected true fans too.center_img pete warden Why You Love Online Quizzes How to Write a Welcome Email to New Employees?last_img read more