first_imgThe String Cheese Incident recently shared news of their “Sound Lab,” a creative workspace for the band to create and release new music on their own schedule. When we spoke to Michael Kang about the lab, he mentioned that it was not only SCI who would be using the space. Now we have our first taste of non-SCI music from the “Sound Lab,” in the form of a new song from the Kyle Hollingsworth Band.Released today, Hollingsworth’s “Tumbling” has a great summery feel to it. Hollingsworth talks about the song’s inspiration, saying: “Tumbling” started out as a groove that was in need of becoming a song. It was one of those feels that I had done in the past, but with a more indie vibe to it. Lyrically it speaks of my first love and first loss all around a trip to the see The Grateful Dead in Pittsburgh. Sometimes I struggle to form a cohesive theme and groove, but this came together fairly easily and quickly. I like where this ended up, I hope you enjoy!”The String Cheese Incident Jams Hard, Welcomes Tony Furtado In Atlanta [Full Audio]Listen to “Tumbling” below:last_img read more

first_img Submit ESI Digital – No Drama Please… Esports growth should be treated as business as usual  August 20, 2020 Related Articles Betway has launched a new advertising campaign which takes a lead from the golden age of cinema.  The campaign created by Above+Beyond, breaks with category conventions and is the second campaign by the agency under the ‘for the love of the game’ platform.Breaking on 6 August, the campaign will feature six 30 second tv advertisements as well as online video adverts in multiple time lengths. The campaign features two main story lines ‘Temple’ and ‘Lair’ which both were produced using  Above+Beyond’s Modular approach, an approach that allows for the utilisation of multiple story lines and narratives.The campaign was delivered by some of the leading talent in the film-making world. Hanna Maria Heidrich, the director of the ads, is breaking into the UK, following her work on campaigns for Trivago and Stella Artois.Tim Maurice-Jones, the director of photography, was Guy Ritchie’s DOP on films including Sherlock Holmes and Snatch, as well as Kick-Ass 2 and The Woman In Black.Marketa Korinkova, the set designer on Casino Royale and The Chronicles of Narnia among others, used techniques honed on Hollywood sets to create the Temple and Lair interiors in the Betway films. Share Sharecenter_img Betway and Dafabet grow La Liga sponsorship portfolios August 14, 2020 StumbleUpon Real Betis selects Betway as its official shirt sponsor August 10, 2020 Anthony Werkman, marketing and operations director at Betway, said: “After a very successful campaign with ‘for the love of the game’, it’s great to be continuing our work with Above+Beyond and our latest ad is very exciting.“We’ve brought in an extremely talented and very select group of individuals to work on this latest campaign and we’re delighted with the outcome.”David Billing, the executive creative director at Above+Beyond, said: “For this second year of ‘for the love of the game’ it really feels like the dream team has come together. We were hugely lucky to happen on Hanna Maria just as she’s landing some big projects in the UK. And we were blessed with the quality of the team around her.“We’ve had another year to live with the characters and explore the cinematic worlds they can inhabit, and it feels like it’s paid off with the most visually ambitious, funny and engaging campaign we’ve created for Betway yet.”The video is available to watch here.Are your marketing efforts on a par with Betway’s? Make sure everyone knows about it by entering the running for the Marketing Campaign of the Year at the SBC Awards. Put in your nomination here before Friday 22nd September.last_img read more